Product & UX Designer
I design digital experiences that actually solve user problems — backed by research, behavioural data and a genuine obsession with why people do what they do.
Based in Naas, Co. Kildare, I’m open to senior UX roles with Dublin-based hybrid teams.
DESIGNING FOR COGNITIVE ACCESSIBILITY | RESEARCH PROJECT | 2024
Research into how onboarding design and checkout integration impact user trust and conversion in a carbon offsetting app.
A/B testing of integrated versus full-screen checkout flows showed a 40% increase in carbon offset adoption, with measurable improvements in form completion and user confidence.
I led a full UX redesign of the Atlas HXM website — restructuring navigation, landing page and pricing flow using Mouseflow data, usability testing and competitive benchmarking. Bounce rate reduced from 62% → 53% post-launch.
UX RESEARCH & REDESIGN | 2025–Ongoing | Bounce Rate 62% → 53%
Atlas – Website Redesign
& UX Optimisation
Enhancing the UX
of Carbon Offsetting
Atlas – Website Redesign
& UX Optimisation
I led a full UX redesign of the Atlas HXM website — restructuring navigation, landing page and pricing flow using Mouseflow data, usability testing and competitive benchmarking. Bounce rate reduced from 62% → 53% post-launch.
Offset Connect — UX Research & A/B Testing
Research into how onboarding design and checkout integration impact user trust and conversion in a carbon offsetting app.
A/B testing of integrated versus full-screen checkout flows showed a 40% increase in carbon offset adoption, with measurable improvements in form completion and user confidence.
Offset Connect — UX Research & A/B Testing
IADT Student Services — Inclusive UX Design
IADT Student Services — Inclusive UX Design
A research-led redesign of the IADT Student Services digital experience, with specific focus on users with ADHD. Through behavioural research, accessibility analysis and usability testing with real students, I identified key friction points causing task abandonment and cognitive overload.
MASTER’S UX RESEARCH PROJECT
This master’s-level UX research project explored how onboarding design and checkout integration impact user trust and conversion
in a carbon offsetting app.
Through structured A/B testing and usability evaluation, I analysd how integrated versus full-screen flows influenced user confidence, form completion, and overall funnel performance within an e-commerce environment.
A research-led redesign of the IADT Student Services digital experience, with specific focus on users with ADHD. Through behavioural research, accessibility analysis and usability testing with real students, I identified key friction points causing task abandonment and cognitive overload.
MASTERS UX RESEARCH | 2024