Re-designing the atlashxm website
To redesign the Atlas website with our new brand positioning ‘For People, By People’ with the aim to improve conversion rates and ease of use for customers on the site.
THE PROBLEM
The existing webpage was outdated in design, with low conversion rates and a lack of alignment with our new brand positioning, which emphasises a people-first approach.
The primary issues to address were the outdated visual elements, ineffective user engagement, and the failure to reflect our refreshed brand identity.
